Saudi tycoons

can only sadly cover their eyes with Yanmen diamond rings

Don't mind me, I just want some peace and quiet

......

鈻?/span>

"The World Cup" is not only a football pitch; it is also a marketing arena for major brands. For riding the wave to build awareness and win over consumers, there is no better moment than this.

Marketing is like sailing against the current: if you don't push forward, you fall back. When others act and you stand still, it feels no different from letting hundreds of millions slip through your fingers.

The people at Longchuan cleverly seized on a hot news topic and boldly rode the wave. With one simple Photoshopped image they successfully caught the attention of countless meme-makers and netizens alike, expanding Longchuan's brand awareness. Through this kind of trend-riding marketing, the heat of the news event quickly lifted the brand heat of Longchuan Yanmen.

It's not hard to see that in the face of this nationwide carnival, no matter the industry, everyone is pulling out all the stops and trying to grab a piece of the action. So how do other brands do their trend-riding marketing? And what should we learn from them? Come take a look with the editor...

World Cup brand trend-riding

Copy appreciation

 Durex 

It's all on me

 Land Rover China 

Rather than watch others charge across the green pitch

why not go wild on the grass yourself

 Wanglaoji 

A few more partners

A few fewer "hot-headed" partners

 Huawei 

Back off, back off!

In our day-to-day marketing, we can cleverly lean on all kinds of festivals and current events for trend-riding marketing, drawing consumers' attention and thereby expanding brand awareness and selling more products.