"Quality Consumption, Better Life" carries three meanings:

(1) Encouraging businesses to be guided by quality consumption, to listen to consumers' voices, value their needs, and continuously improve the quality of both products and services,

so as to meet consumers' demand for quality consumption.

(2) Guiding the wider consumer public to embrace the concept of quality consumption, pursue green, coordinated and shared consumption values, and discard the pursuit of luxury,

along with outdated habits of wasting resources and damaging the environment,

thus providing momentum for high-quality economic and social development.

(3) Improving the co-governance framework for consumer rights protection, giving full play to consumer associations' role in social oversight and as a bridging link, and stepping up efforts in safeguarding consumer rights,

so as to protect consumers' rights and interests and prompt businesses to keep raising the quality of their products and services, enabling consumers to gradually, in a convenient, safe and reassuring consumption environment,

enhance their sense of happiness and fulfillment, and move steadily toward the better life they aspire to.