Reported by Zhejiang Science and Technology News: Faced with the enormous pressure and impact brought by the financial crisis, Hu Qinxue, General Manager of Yongkang Longchuan Door Industry Co., Ltd., remained calm. Mr. Hu told reporters that Longchuan Door Industry achieved sound production and sales performance in the first five months of this year with booming production and sales, representing a year-on-year increase of over 15%. Mr. Hu stated that these achievements stem from Longchuan Door Industry’s emphasis on brand building, consistent product quality, undiscounted services, and winning market trust through quality and service.

Hu Qinxue mentioned that door manufacturers are currently confronted with shrinking foreign trade and increasingly fierce competition in the domestic market. Under such circumstances, some enterprises only focus on short-term benefits. To secure profits, they lower requirements for product quality, and some even cut corners, resulting in deteriorating product quality. For instance, some anti-theft doors weigh merely more than 10 kilograms. Mr. Hu said Longchuan Door Industry has always attached great importance to brand building, and regards enhancing the trust of end users and distributors in product quality, sales system and services of Longchuan doors as the company’s top priority. To improve product quality and stabilize the sales market, on one hand, the company strictly implements national product quality management standards, and spares no effort to introduce technical talents and advanced equipment to win by superior quality. On the other hand, taking distributors’ interests fully into consideration, the company has formulated more favorable sales policies and incentive measures to stabilize the sales team. Meanwhile, the enterprise has strengthened the development of sales network. Within March and April this year, more than 50 sales outlets were established nationwide, continuously improving and perfecting Longchuan Door Industry’s sales system. At present, Longchuan Door Industry owns over 500 sales outlets in more than 20 provinces and municipalities across China, with its sales network covering the whole country.

Hu Qinxue, the person in charge of Longchuan Door Industry, also pays great attention to employees' welfare. Apart from upgrading canteen food quality and workshop working environment, the company regularly organizes group activities for staff. It is reported that the company recently arranged an outdoor activity for a group of backbones from production and management departments. They visited Yuyuan Scenic Area in Wuyi, and Mr. Hu also showed them the company’s new factory under construction. Mr. Hu said such activities can not only help employees relax, but also serve as meaningful corporate loyalty education to strengthen the enterprise’s cohesion.

(Source: China Hardware Sample Database, Hardware Science and Technology Weekly of Zhejiang Science and Technology News, Reporter: Huang Zhenming)