When it comes to Hu Qinxue, many people may not know, but as soon as the anti-theft door advertising slogan "Yanmen closed, as solid as golden soup" is mentioned, and Longchuan Door Industry is mentioned, many people in Yongkang know about it. Because Longchuan Door Industry and its "Yanmen" anti-theft doors have long been a well-known door industry brand in the local area. In fact, Hu Qinxue is the author of the advertising slogan, the founder of the "Yanmen" brand, and the chairman of Yongkang Longchuan Door Industry Co., Ltd. Recently, the reporter visited Yongkang Longchuan Door Industry Co., Ltd. located in Huajie Industrial Base, Yongkang City, and interviewed Hu Qinxue.

Hu Qinxue, 33 years old this year, was originally a civil servant in the Construction Bureau of Xihu District, Hangzhou City. Unwilling to be mediocre and determined to have his own industry, he resigned and went to Shanghai in 2003 to establish a steel trading company. In 2006, he returned to Yongkang and invested 10 million yuan to establish Longchuan Door Industry. Hu Qinxue said, "At that time, we only took more than 20 days from choosing the factory site, purchasing equipment, to recruiting and opening a business. Looking back now, our entrepreneurial passion and enthusiasm were really high, and we really created a miracle.

Speaking of his "Yanmen" brand and Longchuan Door Industry, Hu Qinxue appears very proud. He said: As is well known, Yanmen Pass in Daixian County, Shanxi Province is a famous historical pass. In resisting foreign invasion, the "Yanmen Pass" in the Baojiawei Kingdom gained a great reputation and made great contributions. Today, I am going to leverage the historical and cultural significance of Yanmen Pass to establish my own brand. I hope to create an indestructible safety gate for ordinary families, create a safety myth that is as solid as gold soup, and enrich my brand connotation and cultural heritage.

In order to build a good brand, Hu Qinxue not only has unique craftsmanship in the name, but also carefully packages and plans the brand's VI system. Thus, every pattern, every text, and every color in the "Yanmen" brand are full of stories, emotions, and connotations. At the same time, Hu Qinxue cleverly used the exhibition platform to promote his brand, which quickly opened up the market for the "Yanmen" brand and Longchuan Door Industry. Over the past year since its establishment, Longchuan Door Industry has been committed to the research, development, manufacturing, sales, service, and brand promotion of high-end door series. Nowadays, Longchuan Door Industry's annual production of "Yanmen" brand metal standard doors has exceeded 150000 sets (fans); More than 500 sales outlets are located in over 20 provinces and cities across the country; The company also has the right of self import and export and the passport for export to the European Union - CE demonstration. Its products are exported to Russia, Algeria, Türkiye, Romania, Poland, Ukraine, etc. The prototype of the "Longchuan Group Company" jointly created by Yongkang Longchuan Door Industry Co., Ltd. (Door Manufacturing), Longchuan Industry and Trade (Foreign Trade Company), and Shanghai Hangwen Trading Co., Ltd. (Steel Import and Export and Domestic Trade Company) has appeared before people's eyes.

Hu Qinxue said: We always regard brand, technology, and culture as the foundation of enterprise development. We named our company Longchuan, which is derived from the pronunciation of "Long Term Trade" in English and similar to the pronunciation of Longchuan in Chinese. Plus, Longchuan happens to be the name of Chen Liang, a famous historical figure in Yongkang. For this reason, we have designated it as the factory name. But mainly, we want to include the determination to become a long-term enterprise in our company name. He believes that good enterprises cannot rely on low prices or imitating others, but must have their own independent innovative products, value technological innovation, and follow the path of branding. To establish credibility and customer loyalty for one's brand in the market.

It is with this philosophy that Hu Qinxue vigorously carried out technological transformation and new product development in the enterprise. Last year, Longchuan Door Industry successfully developed an emerging anti-theft door super B-class lock core. This type of lock cylinder uses double row pins, and the possibility of mutual opening is almost zero. Hu Qinxue said that so far, no one has been able to open it with a master key. After applying this lock core to the anti-theft doors of the "Yanmen" brand, we truly embody the concept of "as solid as gold soup". In order to enhance the grade and taste of its products, Longchuan Door Industry also carried out a transformation of its surface treatment technology last year. They were the first in the industry to introduce screen printing technology and graft it onto the surface treatment process of doors. Hu Qinxue told reporters that through this grafting, all the patterns that the computer can draw can be freely placed on the facade during the surface treatment of the door. Not only does it change the previous situation of monotonous patterns, colors, and easy fading on the surface of anti-theft doors, but it can also make the wear resistance and sun protection performance of the door surface stronger, greatly improving the level of the door. At present, this technology has been applied to wooden and indoor doors with good results.

Now, Hu Qinxue is starting to brainstorm on the appearance of the door again. He also told reporters: "The company is currently developing a new technology, which is to graft the surface design and spraying technology of household appliances such as refrigerators onto doors, in order to enhance the level and taste of doors and make anti-theft door products as beautiful as refrigerators. Currently, this technology is applying for a national patent. It is reported that Longchuan Door Industry will also launch some new products at the 13th China Hardware Expo.

Hu Qinxue, just like his name suggests, is extremely diligent and eager to learn. Colleagues say that he participates in many international professional exhibitions every year and brings back a lot of materials every time. At the same time, he often participates in management training and learning. Hu Qinxue believes that as a business leader, one must understand the market and be able to manage, and not study diligently is not enough.