Since New Year's Day, the orders of Longchuan Door Industry in Yongkang City have not slowed down due to the approaching Spring Festival. On the contrary, during this period, the company often has a large number of customers. The company's general manager Hu Qinxue is busy arranging transportation and preparing New Year's goods for employees returning home for the Chinese New Year, while also planning for the company's production capacity improvement, quality management strengthening, and sales network construction in the new year. He is extremely busy every day. It is reported that the output and sales of Yongkang Longchuan Door Industry increased by more than 10% in 2008 compared to the same period in 2007.

How was Longchuan Door Industry able to stand out in the global economic crisis of 2008? General Manager Hu Qinxue explained the reason behind this: it is due to Longchuan Door Industry's timely adjustment of business strategies and the return brought by its business philosophy of honest operation and strict quality control. According to General Manager Hu Qinxue, in early 2007, Longchuan Company formulated a strategy of focusing on foreign trade as a breakthrough point, targeting foreign markets, and using this to drive the domestic sales market. By May 2007, Hu Qinxue, who had always loved to learn and pay attention to the international situation, keenly sensed the possible impact of the US subprime mortgage crisis on the international economic situation. Therefore, Longchuan Company promptly and boldly adjusted its market sales strategy: it identified Dashilu as the main target for the domestic market, focusing on engineering door orders and retail, and adopted a new marketing strategy of dual track development of domestic and foreign trade, diversified development. According to this strategy, the company's first move was to establish domestic branches, and in a short period of time, it established Longchuan Door Industry's agent and distribution outlets in more than 20 provinces and cities across the country, laying a solid foundation for Longchuan Door Industry to comprehensively occupy the market in various provinces and cities in China.

In order to expand market share, Longchuan Door Industry has taken a second step: the company has begun to optimize its product structure and strengthen its quality management system. On the one hand, the company has developed products targeting different consumer groups and categorized them into three levels and price ranges: high, medium, and low. These products are sold to markets and consumers with different needs; On the other hand, the company strives to do a good job in after-sales service and strives to enhance the added value of the brand. If the delivery time is shortened, the original 15 day delivery time will be shortened to 8-10 days, and discounts will be given to distributors who purchase for the first time. These humanized and institutionalized measures not only deeply moved dealers and customers, but also brought a broad market to the enterprise. During the China Hardware Expo at the end of September 2008, Longchuan Door Industry launched over 20 new products of different grades and specifications, which made a splash. The reputation and popularity of Longchuan Door Industry have further increased. It is reported that Longchuan has long had the right to import and export on its own, and its products have been exported to more than 10 countries and regions such as Russia, Algeria, Türkiye, Romania, Poland, Ukraine, Egypt, France, Venezuela, Israel, Moldova, Georgia, etc.

Better quality, faster delivery time, and better after-sales service are the goals and treasures that Longchuan persistently pursues and surpasses the market. Consistency throughout the factory, improving quality and quantity, has become a common responsibility of the 'Longchuan people'. It is reported that Longchuan Company has a "Quality Prosecutor's Office", which separates production and quality management. A deputy general manager is responsible for quality supervision and strictly regulates the process from raw material procurement to product delivery. They have established 12 strict quality checkpoints. After self inspection, each process is randomly inspected by personnel from the next process. If quality problems are found in the previous process and reported in a timely manner, the personnel from the next process will be rewarded, while the employees from the previous process will be punished accordingly. Due to the deep-rooted quality awareness in everyone's heart, the quality of the product naturally earns the trust of consumers. In terms of after-sales service, enterprises can promptly and quickly handle issues that arise during loading, transportation, and later stages.

Hu Qinxue said that in order to better open up the domestic market, Longchuan Door Industry strives to reduce prices and offer discounts to consumers while ensuring quality, and has formulated dealer incentive measures to reward dealers. The company also frequently invites distributors from various regions to conduct on-site inspections, convincing both distributors and consumers with the same facts as iron.

  Firstly, based on the characteristics of various regions across the country, we need to deeply explore and expand the Longchuan door industry market, such as increasing sales outlets. In short, we need to make Longchuan door industry products more in line with the needs of consumers in different regions, more competitive in the market, and at the same time, enable the "Yanmen" brand's distributors to earn more money; Secondly, we need to increase the publicity and promotion efforts of the Longchuan brand, better utilize various media such as newspapers, television, and road signs for brand promotion, and make the advertising slogan "When the Yanmen Gate is closed, it is as solid as golden soup" more deeply rooted in people's hearts. The third is to strive to improve the mechanization and automation of the company's manufacturing equipment, laying a solid foundation for the dual improvement of enterprise quality and output.

It is reported that Longchuan Door Industry's new factory is already under construction and is expected to be put into use in July and August of this year. There is even greater good news: Sichuan post disaster reconstruction agencies and some urban old city renovation and construction departments have also visited the company for inspection. The success of Longchuan Door Industry is guaranteed to last from the beginning to the end of the year, and continue to thrive year after year.