Yongkang Longchuan Door Industry Co., Ltd. regards product innovation, brand building, and talent cultivation as the top priorities of the enterprise this year, striving to do a good job in cultivating old markets, exploring new markets, and developing new products. As a result, the enterprise has ushered in a good situation of prosperous production and sales. On the eighth day of the first lunar month this year, all employees of Longchuan went to work and devoted themselves to intense production. General Manager Hu Qinxue said that Longchuan Company's goal for this year is to increase production and sales by 20-30% compared to last year, and now it is the Year of the Ox with good luck. We are very confident in achieving this goal.
Hu Qinxue introduced that Longchuan Company's door industry currently mainly produces anti-theft security doors, steel entrance doors, and steel interior doors. In order to tap into the potential and cultivate the old market carefully, the company adjusted the reward policy for distributors at the beginning of the year, giving them more discounts. At the same time, the company has increased its efforts in developing new products since last year, and has successively launched series such as composite doors, door middle doors, and parent-child doors. It is reported that the steel doors of general door companies are only available in 5cm and 7cm specifications, but Longchuan Door Industry has launched 9cm, 11cm and other specifications of steel doors in addition to 5cm and 7cm steel doors last year, thus meeting the needs of more users. Previously, Longchuan Door Industry's old markets were mostly concentrated in the eastern coastal provinces and cities. This year, they have set their sights on the western and northeastern regions, planning to consolidate their old markets and develop larger markets in terms of breadth and depth. At present, the company has established distribution outlets in more than ten provinces and cities in the west and east.
After several years of development, Longchuan's "Yanmen" brand has now gained a good reputation in the market. But in order to further enhance the brand awareness and market share, Longchuan Company will increase its brand promotion efforts in the next step. In addition to outdoor billboards, samples, and online promotion, the company also plans to further promote the "Yanmen" brand through mainstream media such as newspapers and television. Hu Qinxue said, "In the face of increasingly fierce market competition, what we need to consider every day is how to innovate our products, build our brand, and cultivate talents. We will continuously improve the added value of our products' technology and services, so that our brand can go further and better